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Woman sitting with a laptop surrounded by colorful shopping bags, representing the excitement and dopamine rush of online shopping.

Science Of Spending: How Dopamine Impacts Your Purchases

Ever feel a rush when you click “Add to Cart”? That’s not just excitement; it’s science. Our brains are wired to reward us with dopamine, a feel-good chemical, whenever we anticipate a reward. And guess what? Shopping, especially online, taps right into that reward system. What Is Dopamine? Dopamine is often called the “happy hormone,” […]

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