Soft2Bet: How One Company Is Reimagining the Future of iGaming

Soft2Bet is a global iGaming technology company that’s changing the way people play, connect, and experience online entertainment. Founded by visionary entrepreneur Poliavich, the company blends innovation, psychology, and purpose to create gaming that feels genuinely human.

A New Way to Think About Gaming

Online gaming is often seen as a world of data, screens, and algorithms – a fast-moving industry focused on numbers. But Soft2Bet approaches it differently. Since 2016, the company has been proving that gaming can be something deeper: emotional, motivational, and meaningful.

Based in Malta and operating across the globe, Soft2Bet builds both technology and experiences. It provides cutting-edge platforms for casino and sportsbook operators, while also running its own gaming brands. Yet, behind all the success stories lies something very human – a belief that games can inspire people.

As founder Uri Poliavich once envisioned, Soft2Bet’s mission isn’t just about growth. It’s about creating moments of connection between people and the digital worlds they love.

The Journey of Soft2Bet

Every company begins with a dream – and Soft2Bet’s started with a simple one: to make gaming more personal. When Poliavich launched the company in 2016, he saw an opportunity to combine psychology and technology to create something entirely new.

What began as a small team quickly evolved into an international force in the iGaming industry. Over time, Soft2Bet grew not just in size but in vision, taking bold steps that redefined what’s possible in online entertainment.

Here’s how the journey unfolded:

1. 2016 – Soft2Bet is founded in Malta, with a focus on innovation and motivation.
   
2. 2020 – The company expands into major regulated European markets.
   
3. 2023 – Launch of MEGA, a breakthrough gamification platform.
   
4. 2024 – Creation of the €50 million Soft2Bet Invest innovation fund.
   
5. 2025 – A triple win at the Global Gaming Awards EMEA.
   

Each step represents not just growth, but belief – in creativity, in people, and in the idea that technology can do more than entertain. It can inspire.

MEGA: When Science Meets Emotion

If there’s one thing that defines Soft2Bet today, it’s MEGA – the Motivational Engineering Gaming Application. It’s a mouthful, but the idea is simple: use the science of motivation to make gaming more engaging and rewarding.

Instead of treating players as numbers on a screen, MEGA treats them as individuals. It learns what motivates them – challenge, progress, recognition – and tailors experiences to match. It’s a bit like a conversation between the platform and the player, where every interaction feels personal.

What makes MEGA so unique?

• Personalized missions and rewards that evolve with the player’s behavior.
  
• Collectible avatars and virtual cities that turn progress into a visual story.
  
• Smart analytics that help operators understand what players truly enjoy.
  
• Smooth integration across casino and sportsbook platforms.
  

The result? A gaming experience that’s not just addictive – it’s meaningful.

And the numbers speak for themselves:

• Players spend 4x more time in the game.
  
• Net Gaming Revenue grows by 65%.
  
• Average deposits rise by 50%.
  
• Average Revenue Per User jumps 45%.
  

At its core, MEGA is proof that engagement isn’t about manipulation – it’s about understanding people.

Soft2Bet Invest: Supporting the Dreamers

Innovation thrives when creative people are given the chance to build. That’s the philosophy behind Soft2Bet Invest, a €50 million fund launched in 2024 to support startups in iGaming and casual gaming.

This initiative isn’t just about money – it’s about mentorship, collaboration, and belief in new ideas. Soft2Bet offers entrepreneurs not only financial backing but also access to its vast experience, technology, and global network.

The impact was recognized quickly: in September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming” award at SiGMA East Europe. But more importantly, it’s inspiring a new generation of creators to think bigger and dream bolder.

Global Growth with Local Heart

Today, Soft2Bet operates under 19 licenses across 11 countries, including Denmark, Sweden, Romania, and Ontario (Canada), with plans to expand into the U.S. soon.

But what makes its growth remarkable isn’t the scale – it’s the integrity behind it. The company places huge importance on responsible gaming and player protection. Dedicated compliance teams, anti-fraud systems, and strict monitoring ensure that players can enjoy gaming in a fair and transparent environment.

Soft2Bet doesn’t see responsibility as a marketing term – it’s a moral choice. Because in an industry built on excitement and chance, trust is everything.

B2B and B2C: Innovation for Everyone

Soft2Bet’s world is divided into two parts – B2B, where it helps other companies succeed, and B2C, where it connects directly with players. But both sides share one goal: to make gaming smarter and more enjoyable.

B2B Solutions: Powering the Industry

For operators, Soft2Bet offers everything needed to thrive in regulated markets. Its turnkey solutions let businesses launch or upgrade their platforms without the technical headaches – while still keeping their unique identity.

These solutions include:

• Player Account Management (PAM) systems that drive retention.
  
• Fully customizable front-ends tailored to each brand’s design.
  
• Casino and sportsbook integrations featuring 12,500+ games.
  
• Managed services like customer support, compliance, and risk management.
  
• Seamless payment options with over 70 trusted providers.
  

In short, Soft2Bet gives operators the tools – and freedom – to focus on what really matters: building communities, not just platforms.

B2C Brands: Gaming with Personality

Soft2Bet also runs a diverse lineup of its own brands – each built for a specific market, with its own personality, style, and story.

Some of the most popular include:

• Betinia (Denmark, Sweden) – energetic, sports-driven, full of competitive spirit.
  
• Campobet (Denmark, Sweden) – colorful and vibrant, made for fans of fast action.
  
• Tooniebet (Ontario, Canada) – playful and local, with a friendly Canadian touch.
  
• Quickcasino (Sweden) – quick, simple, and straightforward, built for convenience.
  
• Don.ro (Romania) – a mix of tradition, innovation, and community spirit.
  

Each one feels different – because it is different. And that’s what makes Soft2Bet’s portfolio stand out: a deep understanding of what makes each audience unique.

Recognition That Speaks Volumes

Soft2Bet’s innovation and leadership haven’t gone unnoticed. In just a few years, the company has become one of the most decorated names in iGaming, collecting top awards such as:

• Executive of the Year – Uri Poliavich
  
• Platform Provider of the Year
  
• Product Launch of the Year (for MEGA)
  
• Turnkey Supplier of the Year – iGaming Sword Award 2023
  

These honors tell a simple story: innovation with heart gets noticed.

The Human Side of Innovation

At the end of the day, Soft2Bet isn’t just about algorithms, interfaces, or even games. It’s about people – the players who seek excitement, the teams who build the technology, and the partners who believe in the vision.

Under Poliavich’s leadership, the company continues to ask the right questions: What makes players stay? What makes them smile? What makes gaming meaningful?

And maybe that’s the secret to Soft2Bet’s success – it never forgets that behind every click is a human being.

Because great gaming isn’t about keeping people online longer. It’s about giving them reasons to come back – for joy, for challenge, and for connection.

That’s the future Soft2Bet is building. And it’s a future worth playing for.