marketing

Typewriter displaying the word “Smarketing” representing the blend of sales and marketing strategies for better business results

Smarketing: The Strategy That Blends Sales + Marketing

If your marketing is bringing in clicks but nothing is selling, something’s off. And if you’re constantly listing products or posting deals that don’t move, it’s not always the product… it’s the disconnect. That gap between attention and action is exactly where smarketing lives. Smarketing is simply the alignment of sales and marketing. Instead of […]

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Facebook logo alongside wooden icons representing liquidation—a discount tag, hammer, and shipping box—on a blue background.

Facebook Marketing 101 For Liquidation Sellers

I recently had the pleasure of presenting at the WHSL (Wholesale Surplus Liquidation) conference in Louisville, Kentucky. Some people requested a recap of my presentation, and I thought you might be interested as well as my takeaways apply to most small businesses. Below are my personal top ten liquidation marketing takeaways from the presentation: 1. Have a Facebook Page and a Group  Your page builds your brand,

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A speaker presents a slide titled “The Birth of the Popup Sale” at the WHSL conference, detailing how $5 liquidation popup events became a successful solution to overwhelming online inventory.

The Liquidation Lady’s Guide to Facebook Success

This is the presentation that Kim Lohrberg (aka the Liquidation Lady) gave at the WHSL conference in Louisville, Kentucky.  I originally started my company, Key Internet Marketing, Inc. (acronym KIM) by making websites and monetizing them with affiliate marketing, and my first website was about coupons and saving people time and money. Then I made

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promotional products for a new business

The Importance of Promotional Products for a New Business

Embarking on the journey of launching a new business is akin to navigating uncharted waters. Success hinges not only on the quality of your products or services but also on how effectively you carve out a distinct identity in the competitive market. Amidst the myriad of strategies available, the often-underestimated power of promotional products for

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8 Effective Strategies That You Should Implement In Your Business

8 Effective Strategies That You Should Implement In Your Business

In the dynamic landscape of the business world, staying ahead of the curve requires a combination of innovation, adaptability, and strategic thinking. Whether you’re a startup seeking to establish your presence or an established enterprise looking to maintain a competitive edge, implementing effective strategies is crucial for sustained growth and success. In this comprehensive guide,

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Just Sold Postcards

Maximizing Your Marketing: Crafting Effective Just Sold Postcards for Your Local Listings

In the world of real estate, marketing plays a pivotal role in attracting potential buyers and sellers. Among the many tools in a real estate agent’s marketing arsenal, just sold postcards are an often-underestimated gem. These postcards are a powerful way to showcase your recent successes, establish trust with your local community, and generate more

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