Facebook Marketing 101 For Liquidation Sellers

I recently had the pleasure of presenting at the WHSL (Wholesale Surplus Liquidation) conference in Louisville, Kentucky. Some people requested a recap of my presentation, and I thought you might be interested as well as my takeaways apply to most small businesses. Below are my personal top ten liquidation marketing takeaways from the presentation:

Contents

1. Have a Facebook Page and a Group
2. Use Facebook Business Suite (It’s Free!)
3. Create Events for Sales
4. Don’t Boost Posts—Only Pay for Event Ads
5. Best Times to Post: Weekday Mornings
6. Get Creative with Your Content
7. Avoid “Replica” or “Knockoff” Wording
8. Use Loss Leaders to Drive Buzz
9. Accept Credit Cards
10. Build That Email List

1. **Have a Facebook Page and a Group**

Your page builds your brand, but your group drives the conversation. You need both for maximum exposure and engagement!

2. Use Facebook Business Suite (It’s Free!)

This all-in-one dashboard lets you schedule posts, respond to messages, and view insights—without paying a dime.

3. Create Events for Sales

Events create urgency and help you show up in local searches. Use detailed titles and include payment info to boost turnout!

4. Don’t Boost Posts—Only Pay for Event Ads

Boosted posts eat your budget. Spend your money wisely by only promoting your events—be sure to target your local area!

5. Best Times to Post: Weekday Mornings

People scroll with their morning coffee! Schedule posts for early in the day to get the most eyes on your content.

6. Get Creative with Your Content

Short videos are gold, but mix it up with polls, giveaways, AI-generated ideas, etc. Ask your audience what they want to see or shop for next.

7. Avoid “Replica” or “Knockoff” Wording

Meta doesn’t mess around. Using these terms can get your page shut down. Stick to safe descriptions to protect your biz.

8. Use Loss Leaders to Drive Buzz

Selling a hot item at a low price? That’s how you draw a crowd. Just one irresistible deal can pack your parking lot.

9. Accept Credit Cards

It’s 2025—people expect to pay with plastic. Don’t miss a big sale because you’re cash-only. Bonus: it builds buyer trust.

10. Build That Email List

You own your email list—not Facebook. Collect emails at checkout, during giveaways, or through DMs so you can market directly anytime.

Facebook isn’t just for funny memes and cute pets—it can be a powerful engine for your business if you know how to use it right. These ten tips have helped me grow lines out the door, move more inventory, and build a loyal following.

Want to read more? See my entire presentation here. Warning, it’s 3400 words long but packed with more of my marketing secrets.

I hope these tips sparked some fresh ideas for your own business journey. The key is to stay creative, stay consistent, and meet your customers where they are—online and in-person.