If you’ve got a great product and want to sell on Target.com, there’s one big secret you should know: Target has a third-party marketplace called Target Plus—and it could be a game changer for your wallet.
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What Is Target Plus?
Target Plus (sometimes written as Target+) is Target’s invite-only marketplace. It’s where select third-party sellers can sell their products directly on Target.com, right alongside Target’s own inventory.
Unlike Amazon or Walmart Marketplace, you can’t just sign up to sell. You have to get invited or apply and be accepted. But that makes it even more powerful—because fewer sellers = less competition.
How Can You Make Money with Target Plus?
Here’s why resellers are jumping at the chance to be on Target Plus:
1. High-Quality Audience
Target shoppers trust the brand and are ready to buy, not just browse. That means better conversion rates and repeat customers.
2. Less Competition
Each product on Target Plus is linked to only one seller per UPC. So once you’re in, you don’t have 20 other people undercutting your price like on Amazon.
3. Brand Power
Selling on Target’s platform instantly makes your business look more legit. It’s a huge boost for brand credibility and visibility.
4. Free Advertising (Sort Of)
Your product can show up in Target search results and marketing emails. Plus, you can run ads through their system called Roundel to get even more eyes on your listings.
What Does Target Look for in Sellers?
To make money on Target Plus, you have to get approved first. Here’s what they want:
- You must be a US-based business.
- Your products must ship fast (within 24 hours).
- Items must have a UPC/GTIN barcode.
- You can only sell and ship to US customers.
- You must handle returns either by mail or through Target stores.
- Pricing has to match what you offer on other platforms (no price hikes on Target!).
Pro tip: If you already sell on Amazon, Walmart, or Shopify and have strong reviews and solid logistics, you’re more likely to get accepted.
How to Get Invited
Here’s how to boost your chances:
- Grow your brand off-platform (social media, Shopify, etc.)
- Keep your reviews strong and customer service top-notch.
- Apply directly here on Target’s site or work with a partner like ChannelEngine, Zentail, or Goflow to help get you in.
Shopify Partnership Makes It Easier
If you’re already selling on Shopify, great news: Target has teamed up with Shopify to pull sellers directly into Target Plus. You’ll need to install their “Marketplace Connect” app and be selected based on performance.
Is It Worth It?
Absolutely—if you can get in. Target is aiming to grow Target Plus to $5 billion in sales, and they’re looking for sellers in categories like:
- Home goods
- Kitchen
- Baby & Kids
- Beauty
- Food & Essentials
- Apparel
So if you’re a reseller or own your own product brand in one of those spaces, Target Plus could seriously pay off.
Final Thoughts
If you’re looking for a low-competition way to make big money with a trusted retailer, Target Plus is worth pursuing. It may not be as open as Amazon, but that’s kind of the point. It gives smaller sellers a bigger spotlight—if you can get your foot in the door.
Want to start your application? Apply and take the next step toward selling on one of the most powerful platforms in retail.
