If you’ve ever scrolled through Instagram or Pinterest and noticed influencers sharing “shop my look” links, you’ve probably seen LTK, formerly known as LIKEtoKNOW.it. It’s one of the most popular affiliate marketing platforms for creators and influencers. And yes, you can make real money with it!
Here’s a complete guide to how LTK works and how to start earning income by sharing what you love.
Contents
What Is LTK?
LTK (short for “Like to Know”) is a creator-driven shopping platform where influencers share products, fashion finds, home decor, beauty favorites, and more, and earn a commission every time someone makes a purchase through their link.
The app connects brands, creators, and shoppers in one ecosystem. Shoppers use the LTK app to find curated recommendations from creators, while creators get paid when followers buy using their tracked links.
How Does LTK Work?
When you become an LTK Creator, you gain access to a dashboard where you can create shoppable posts, link to products, and track your commissions.
Here’s the basic process:
-
Apply and Get Accepted – You’ll need to apply at LTK Creator. Approval is based on your content, audience size, and engagement rate.
-
Share Your Looks – Once accepted, you can start adding affiliate links for clothing, home items, beauty products, and more.
-
Post Across Platforms – Share your LTK posts on Instagram, TikTok, YouTube, Pinterest, and your blog.
-
Earn Commission – Every time someone clicks your LTK link and makes a purchase, you earn a percentage of the sale (commissions vary by brand).
How Much Money Can You Make With LTK?
Earnings depend on your traffic, engagement, and niche. Some creators earn a few hundred dollars per month, while top influencers make thousands.
Typical commission rates range from 5% to 20%, depending on the retailer and category. For example:
- Fashion brands often pay 10–15%.
- Home decor and furniture may pay around 8–12%.
- Beauty and skincare products often pay 5–10%.
The more quality content and shoppable links you share, the more opportunities you have to earn passive income.
Tips To Make More Money On LTK
-
Be Consistent – Post regularly and use high-quality photos. The more you share, the more visibility you get within the app.
-
Niche Down – Focus on a specific area like affordable fashion, home makeovers, or mom must-haves. Niche audiences tend to convert better.
-
Use Keywords & Hashtags – Make your captions searchable within the app and on Pinterest.
-
Promote Beyond LTK – Drive traffic to your LTK page from Instagram Stories, TikTok videos, or your blog.
-
Link Multiple Products – Don’t just post one link — create collections or outfit collages to increase shopping potential.
-
Track Your Analytics – Use LTK’s reporting tools to see what’s selling best and double down on those types of posts.
Who Can Join LTK?
LTK is open to content creators, influencers, and bloggers who regularly share product recommendations. While you don’t need millions of followers, you should have:
-
A public social media profile (usually Instagram or TikTok).
-
A consistent posting schedule.
-
Quality content that aligns with shoppable products.
Even micro-influencers with smaller but engaged audiences can perform well on LTK if their followers trust their recommendations.
Alternatives To LTK
If you’re not accepted right away or want to expand your affiliate income, you can also explore:
- Amazon Associates
- ShopStyle Collective
- MagicLinks
- Sovrn / Rakuten / Impact (direct affiliate networks)
These platforms also allow creators to earn commissions for sharing links, though LTK is often preferred for lifestyle and fashion niches.
Final Thoughts: Turning Influence Into Income
Making money with LTK isn’t about spamming links. It’s about building trust and curating products your audience genuinely loves. Whether you’re sharing your outfit of the day, a home office setup, or your latest skincare routine, each post can become a small income stream.
If you’re passionate about shopping, creating content, and helping others discover great finds, LTK can be a rewarding way to turn your influence into income.
