Whether you’re flipping items on eBay, Poshmark, Mercari, Facebook Marketplace, Whatnot, or Amazon, not all brands are created equal. Some brands sell within hours, while others sit for months.
Here’s a guide to the brands experienced resellers always keep an eye out for.
Contents
Designer Fashion
Luxury brands usually command the highest resale prices when authentic.
- Louis Vuitton
- Gucci
- Chanel
- Prada
- Burberry
- Fendi
- Saint Laurent
- Dior
- Balenciaga
- Celine
Profit Tip: Even worn designer handbags often sell for hundreds of dollars.
Premium Denim
Quality blue jeans rarely go out of style.
- Levi’s (especially vintage)
- AG Jeans
- Paige
- Hudson
- Mother
- Frame
- Joe’s Jeans
- True Religion
- Citizens of Humanity
- 7 For All Mankind
Athletic Wear
Fitness apparel continues to have one of the strongest resale markets.
- Lululemon
- Vuori
- Alo Yoga
- Athleta
- Nike
- Adidas
- Under Armour
- Gymshark
- Fabletics
- Beyond Yoga
Outdoor Brands
Outdoor enthusiasts often buy secondhand to save money.
- Patagonia
- Arc’teryx
- The North Face
- Columbia
- Mountain Hardwear
- Marmot
- Cotopaxi
- Fjällräven
- REI Co-op
- Kuhl
Footwear
Quality shoes often bring excellent returns.
- Birkenstock
- Hoka
- Brooks
- On Running
- UGG
- Dr. Martens
- Dansko
- Nike
- New Balance
- Salomon
Workwear
Durable clothing has become surprisingly collectible.
- Carhartt
- Dickies
- Duluth Trading
- Ariat
- Red Wing
- Wrangler
- Filson
Vintage workwear can sell for several times its original retail price.
Children’s Brands
Parents love buying quality used kids’ clothing.
- Hanna Andersson
- Mini Boden
- Tea Collection
- Primary
- Janie and Jack
- Matilda Jane
- Little Sleepies
- Kyte Baby
Toys
Toy collectors are always searching for missing pieces.
- LEGO
- American Girl
- Barbie
- Hot Wheels
- Fisher-Price Little People
- Melissa & Doug
- Brio
- Playmobil
- Squishmallows
- Pokémon
Complete sets almost always outperform loose pieces.
Electronics
Even older electronics often retain surprising value.
Always test electronics before listing them.
Kitchen Brands
Quality cookware has a loyal following.
- Le Creuset
- KitchenAid
- Vitamix
- Ninja
- All-Clad
- Lodge
- Breville
- Staub
- Instant Pot
- Yeti
Home Décor
These brands attract buyers looking for premium home furnishings.
- Pottery Barn
- West Elm
- Restoration Hardware
- Crate & Barrel
- Williams Sonoma
- Anthropologie Home
- Rae Dunn
- Mackenzie-Childs
Tools
Quality tools almost never go out of style.
- Milwaukee
- DeWalt
- Makita
- Bosch
- Snap-on
- Craftsman (USA-made)
- Festool
- Klein Tools
Watches
Even older watches can be highly profitable.
- Rolex
- Omega
- Seiko
- Citizen
- Casio G-Shock
- Tissot
- Bulova
Collectibles
Collectors often pay premiums for rare finds.
- Funko Pop!
- Pokémon cards
- Magic: The Gathering
- Disney Parks merchandise
- Hallmark Keepsake Ornaments
- Pyrex (vintage)
- CorningWare (vintage)
- Longaberger baskets
What Makes a Brand Profitable?
The best resale brands usually share a few important characteristics:
- Strong brand recognition
- High original retail prices
- Limited production or seasonal releases
- Excellent quality
- Loyal collectors
- Consistent online demand
If you’ve never heard of a brand, don’t assume it’s worthless. Many niche brands outperform famous labels.
Where to Find These Brands
Successful resellers source inventory from many places, including:
- Liquidation stores
- Bin stores
- Thrift stores
- Estate sales
- Garage sales
- Facebook Marketplace
- Storage auctions
- Retail clearance sections
- Outlet stores
- Online auctions
The more sourcing channels you explore, the more opportunities you’ll find.
How to Research Before You Buy
One of the biggest mistakes new resellers make is assuming every item from a popular brand is valuable.
Before purchasing inventory:
- Check recently sold listings on eBay, not just active listings.
- Compare condition carefully.
- Look up the exact model number when possible.
- Factor in shipping costs and marketplace fees.
- Research sell-through rate, not just asking price.
A pair of shoes listed for $150 doesn’t mean it’s actually selling for $150.
